Blu Cigs has been around since late 2008 and is one of the elders of all the ecigarette brands out there. As such, it commands some respect and a good look at the product. They’ve got a boat-load of cash at their disposal since Lorillard (of Newport tobacco cigarette fame) purchased them early on in 2012. Earlier this year when RJ Reynolds bought Lorillard, Blu Cigs was slated to become the property of Imperial Tobacco. no worries, Imperial is pretty rich, too.

Their marketing is top-notch and far-reaching, so chances are you’re at Expert Vaping because somewhere, somehow…you’ve heard of the Blu Cigs products and now you want a review of the Blu Cigs Rechargeable eCig Kit right? Hang in there…

Blu enjoyed a lot of success in the ecig industry running their “Rise from the Ashes” campaign with actor Stephen Dorff (Blade, Immortals, World Trade Center) at the helm helping to promote the brand. Needless to say, if you haven’t heard of Blu Cigs before visiting Expert Vaping, you’re going to see their ads and promotions in various places very, very soon.

blus rise from the ashes campaign helped spur them towards success in the e-cig industry

Currently, Blu Cigs is actively running commercials for the Blu Plus e-cig tank system. They have a retail presence that is the envy of the industry. Although you can find Blu Cigs ecig kits in stores, you are better off buying online, especially when it comes to saving money on Blu Cigs refill cartridges.

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So, Blu Cigs has got the cash. Is that cash going back into the e-cigarette product to upgrade the quality or is it just going back into their system to feed the juggernaut that their marketing campaigns have become?

We test. You Decide. Our e-cigarette review will give you the true results of our extensive testing.

What You Get With The Original Blu Cigs Kit

blu cigs now has updated its packaging but it is still the same product

Priced at $34.99, Blu’s most popular Original Starter Kit includes:

– 1 pack to hold 5 cartridges and charges your batteries on the go!
– 2 Original/Premium electronic cigarette batteries
– 1 wall charger and 1 USB charger
– 1 Full Flavored strength Variety Pack containing 2 Classic Tobacco cartridges, 1 Cherry Crush cartridge, 1 Magnificent Menthol cartridge and 1 Java Jolt cartridge
– One year warranty

UPDATE: Blu Cigs has changed the product names and designs of packaging of their product, however there is no difference in the performance of the e-cigarette itself.

Packaging and Presentation

The Blu Cigs vape kits come packed in a standard magnetic flip-top box. For a company that is so well known and so well-funded, we expected a bit more pizazz with the packaging. It’s all in there and packed in nicely, but it’s pretty standard and nothing that will wow your socks off.

The batteries are painted with gloss paint, but they look very classy and with the cartomizer attached, we have to say it is a very nice-looking product. Each accessory, from the Blu Recharging pack to the USB charger, have the Blu Cigs label emblazoned on them.

Battery And Charging Performance

blu cigs batteries only last for around 75 puffs however the portable charger can charge multiple batteries on the go

The Blu Cigs Rechargeable  e-cigarette starter kit comes with two shorter-than-normal batteries. When we say short, we mean almost “mini”. In fact, the cartomizers are about 75% as long as the batteries. Blu calls them the “original” batteries, but trust us, they are shorter than most “standard/short” batteries.

On the plus side, the Blu Cigs ecig batteries are very light and it makes for a nice experience holding and puffing on the product. The draw is extremely smooth and silent. We really like this as some products are noisy to the point of embarrassment. Blu must have designed these batteries to complete consistency. Each time we drained the batteries and charged them up, we got 75 puffs from them. To a tee. So depending on the size of your draw, we’re calling 75 to 100 puffs on the batteries.

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Short life, yes… but very consistent.

Each battery takes about 1.75 hours (105 minutes) to charge. For a battery that gets only 100 puffs max, that’s a bit long in our opinion.

Fortunately you have the handy dandy Blu Cigs recharging pack to lessen the blow. It will recharge 4-5 batteries and it actually charges the batteries a bit quicker than via USB. It clocks in at about 1.25 hours (75 minutes). This should be plenty of time to recharge your battery while you use the other one.

Refill Cartridge Performance

blus cartridges last about 75 puffs and have a very mild flavor and love nicotine hit that may not satisfy all

In our opinion, we feel that Blu Cigs designed the ecig cartridges to last exactly as long as the batteries. The cartos get approximately 75-100 puffs, but if you know how ecig cartridges work, you’ll know that you blow out a ecig cartridge faster if it lasts longer than the battery.

Putting a drained ecig cartridge on a newly charged e-cig battery burns it out pretty quickly. So, in a way it’s good that the carts are matched to the battery life.

The only problem we have with this is that you’ll be spending more money on ecig cartridges and replacing them pretty frequently. They aren’t going to last you a whole day. No way on God’s green earth.

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So even though their cartrdges are fairly cheap, you’re going to through more of them than you would with other e-cig brands.

The flavors are nice and smooth. No bold flavors here. Just a nice hint of flavor with each ecig cartridge… most likely meant to appeal to a larger crowd of people. Sort of like how a cafeteria doesn’t spice up the food too much. Gotta please everyone.

The flavors on offer are: Classic Tobacco, Magificent Menthol, Vivid Vanilla, Cherry Crush, Java Jolt, Pina Colada, and Peach Schnapps. They’re all very mild and very nice.

Nicotine satisfaction is okay but the Blu Cigs ecig cartridges really lack a good throat kick. This may lead to obsessive puffing, which is obviously good for the Blu Cigs bank account as you’ll be ordering more carts over time. I’m sure this pleases parent company Imperial Tobacco as well.

Shipping and Customer Service Performance

blu does have reliable shipping methods though they tend to take a bit longer than most

Shipping is a slight bit more difficult with Blu as they use either USPS or UPS with different options. Shipping is only guaranteed by tracking numbers with the selection of UPS shipping.

Free shipping is available if you select USPS and on orders over $100, you can get free shipping with the UPS Ground Shipping option.

International shipping is a bit more complex as they use an international checkout service on all shipping outside of the United States. Either way, Blu is reliable but their shipping takes a bit longer.

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Review Wrap-Up

The Blu Cigs e-cigarette is a solid and classy product with a very silent and smooth draw. If you’re okay with the 75-100 puff battery/cart performance and have the money to line up cartridges, we’re confident many of you will enjoy the product.

The Blu Cigs recharging pack is a real plus and works flawlessly…. and hey, if you’re into meeting others with the Blu product, they have a social pack on offer that beeps when other Blu-bees are around.

Nice product, good price…. but misses the top 3 due to longevity issues, mediocre vapor and lack of a good nicotine throat hit.

Happy Vaping,

Other Products Offered By Blu Cigs

blu cigs may be a good introductory vape but many veterans may wish to shy away

  • Premium Blu E-Cigarette Starter Kit  – $79.95
    • 1 Blu PCC Rechargeable pack with Social Features!
    • 2 Original/Premium e-cigarette batteries
    • 5 Flavored Cartridges
    • 1 Wall Adapter
    • 1 USB Charger
  • Premium100 E-Cigarette Starter Kit – $89.95
    • 1 Blu PCC Rechargeable pack with Social Features!
    • 2 Original/Premium e-cigarette batteries
    • 5 Flavored Cartridges
    • 1 Wall Charger
    • 1 USB Charger