Vuse Ecig system was introduced with a big splash and a lot of hype. Honestly, why wouldn’t it be? The Vuse Electronic Cigarette was Big Tobacco’s attempt at flexing some marketing muscle. The cigarette barons of RJ Reynolds have spent billions of dollars bringing this device to market.

In fact, Reynolds is so confident in the Vuse unit that when they acquired Lorillard for $27.4 billion dollars they dumped the subsidiary’s premiere electronic cigarette property, the world famous Blu E-Cigs.

Check out the Vuse e-cigarette demonstration video that was released to announce the Vuse!

R.J Reynolds’ Vuse E-cigarette

The Vuse E-cigarette was originally introduced with a well-polished, professional commercial campaign. As a result, they created the type of marketing kick-off that independent e-cigarette entrepreneurs could only dream of. They claimed the Vuse would revolutionize the e-cigarette by creating the ‘perfect puff’.

By their marketing material Vuse claims to be the only e-cig with a sophisticated microprocessor that regulates battery function; which is simply not true. The electronic cigarette industry was forged by innovative entrepreneurs and sophisticated microprocessors were among early developments that all of the best e-cig companies offer.

According to an anonymous source that claims to be involved in the Vuse e-cig project, some within the company are suggesting that all other e-cig brands rely on poor quality cartridges from China. Another blatantly false statement! Some Cheap e-cigs do but the quality brands maintain a level of integrity and quality control that big tobacco has no interest in. In fact, some reputable e-cigarette brands have been making top quality products for over a decade. Within Reynolds itself, there is clearly a lack of awareness and education or a more sinister plan to vilify the vape companies who are opposed to tobacco.

Despite their ignorance regarding the modern e-cigarette landscape, Reynolds obviously has the resources to back its product at a level that competitors cannot match. According to the same anonymous source referred to above, Reynolds is eyeing 3% of the US market share for the Vuse. With the anticipation around it that small percentage, although seemingly modest, will translate into billions.

Designing the Vuse

The Vuse is a basic cig-a-like design with a rechargeable battery and nicotine flavor refill cartridges. Initially, they offered only tobacco and menthol flavors. However, to compete with the growing vapor market they have expanded their flavor options to include fruit and spice options. Additionally, The prices are at the lower end of the spectrum. In fact the prices are so low it raises immediate concerns about quality.

The Vuse Solo kit pictured was introduced at retail for $10.00 to $12.00 but has steadily gone up. Meanwhile, they have fazed out the larger starter kit in favor of additional models like the Ciro and the Vibe. Replacement cartridges come in packs of two or three depending on the unit they’re for originally sold for $6.00 and have also seen a price increase.

At first, Vuse was released in Colorado and Utah where, according to RJ Reynolds, they control top market share. Their next target was Philadelphia, where tobacco sales were strongest. Reynolds felt that the Vuse e-cigarette was a natural fit for the market.

The folks in Philly were greeted with Vuse signage outside their local 7-11s and gas stations, many of which are still looming. Is the Vuse electronic cigarette deserving of your consideration? Is it just another cheap e-cig that underwhelms and underperforms?

In all likelihood, smokers who only try using cheap e-cigs will give it a shot but eventually go back to smoking. Helping big tobacco retain its customer was never what the growth of vaping was about. We cannot comment directly on the functionality or performance of the Vuse electronic cigarette. Though, we can recommend some simple tips for finding the best e-cig for you.

The Big Tobacco Effect

Consumers all across the country can currently find the Vuse on the shelves of their local convenience stores and gas stations. Obviously, Reynolds is aware of the impact the e-cigarette has had on a society where as of 2016 15.5% of the population was still hooked on tobacco. As the e-cig industry has taken root in society, cigarette sales haven been steadily spiraling downward. As a result, Reynolds has been doing their best to ensure that their profits don’t spiral downward as well.

RJ Reynolds and other big tobacco companies had originally sought to crush the fledgling e-cig industry when it was still in its infancy. That early plan for dominance clearly failed. Although their plan B seems to be keeping them afloat; if you can’t beat ’em from the outside, crush them from the inside .

RJ Reynolds converted a 70,000 square foot manufacturing space into dedicated Vuse electronic cigarette assembly facility. The company claims that Vuse is the “only” e-cigarette that produces satisfying flavor and vapor consistently. A bold claim, given the impressive quality of the best ecig brands operating today.

E-Cig Reviews

Expert Vaping hasn’t tested the Vuse e-cigarette; however, we have tried it. Though, we didn’t use it long enough to officially provide you with any concrete assessment regarding how well it performs regarding nico-sat, puff counts, battery life or repetitive charge times. Our e-cig reviews are published only after extensive testing and vast amounts of empirical data is collected. Keep in mind, while plenty of companies make bold claims, very few actually back them up.

While we tried to give you a well-rounded review of the device, after a few inhales, I started feeling so terrible I couldn’t go on with it. I’ll talk more about that in the section on nicotine levels. Not being able to give it our typical testing procedure limits what we feel would be honest to tell you about it.

However, what we will do is apply some common sense to the evaluation. Vuse was built by corporate tobacco barons looking for an entrance into the e-cig market. Initially, this is a red flag and possible cause for concern given what we know about their previous products and the harm-inducing carcinogens they freely peddle. Although the people involved in the design of Vuse may be extremely capable, they are likely not experienced in the e-cig industry and frankly the jury is still out regarding their basic design.

Additionally, the low price creates another alarm bell. Investing in research & development takes time and money. Reflexively, mimicking pre-packaged products with basic components is a nominal cost investment that allows anyone to get a product out regardless of their intention. As a result, rushed products tend to cost less, which is why cheap e-cigs generally are poor performers and sometimes dangerous.

Straight From the Vaper’s Mouth

Reading e-cig reviews about the Vuse E-cigarette did not provide much information. It is rare to find e-cig reviews that live up to the Expert Vaping standard of integrity. Most reviews throw out a few compliments, talk about the product and tell you exactly nothing about how it actually works. To take the pulse of what people really think of the Vuse, I researched comments from real people that have first hand experience with the product.

Here’s what some people have been saying on message boards and comment sections from various sources, including Expert Vaping readers:

  •  I picked up a Vuse last night and it was far too harsh and caused coughing. I think RJ Reynolds wants people to stick with cigarettes!
  • I was disappointed with the cartridges.  Some cartridges don’t work or are defective.  When they do work they are only good for about 100 puffs. The battery is cheap but the cartridges get pricey when you go through them.
  • Bought the Solo (Solo is the name of a basic Vuse starter kit) and didn’t like the taste. Menthol is very menthol and when I take a pull it kind of chokes me up.
  • It’s nice to be able to get refills at the gas station but the battery conks out every other day. I also go through two cartridges a day. Not worth it.
  • I bought two starter kits so far, both malfunctioned.
  • The cartridges are so inconsistent. The puffs and flavor are all over the place. (emphasis!)
  • After a couple of recharges, the battery seems to die out completely.
  • You have to draw with a lot of effort to get any vapor. Kind of makes me cough.

Most reports also describe the need for several slow primer puffs before it produces any vapor. When it does produce vapor it’s reportedly harsh, bad tasting and inconsistent. The harshness may be connected to the high nicotine content of Vuse cartridges which contain 4.8% or 48 mg of nicotine. That is a very strong concentration for users trying to minimize their nicotine intake. Dosages of this height makes in-roads to severing their attachment to nicotine altogether seem distant if possible.

Vuse E-Cigarettes Only Offer One Nicotine Level

A 1.8% or 2.4% concentration satisfies man pack per day smokers. If you smoke less than that, switching to Vuse puts you at risk for strengthening your nicotine addiction. Essentially, the best e-cigarette companies offer a variety of options to suit the needs of individual smokers. The ‘one size fits all’ approach of Vuse e-cigs leaves much to be desired in the way of helping people remain smoke-free.

The Vuse packaging does not detail the nicotine strength on the outside. However, each model including the Ciro, Vibe and Solo have their own predetermined nicotine level, the latter of which is almost 5 mg. In detail, this is a lot higher than we’d recommend to anyone (2.4) let alone new users. Click here to see our receipt where it details the nicotine dosage. Again, we’ve tried it, the 5mg gave me a pounding headache before I realized how high the dose was. After that, I refused to put it through any additional testing. 

Battery Life and Charging

As for the common theme of battery problems, Vuse advises that the batteries do need replacing but they claim that it should only need replacement every six months. Unfortunately, real consumer experience would seem to indicate that the batteries need replacing more frequently than the company suggests.

They Call Them Convenience Stores For a Reason

In order to find some balance, I looked for positive comments from people that have tried the Vuse E-cig. The biggest plus point is convenience, people like the fact that they can get Vuse e-cigarettes from a number or retailers. There are commenters that enjoy the Vuse and the flavors and have used it to reduce their tobacco intake. Honestly,  in my opinion any e-cig is better than tobacco but quality e-cigarettes deliver a vaping experience that cheap e-cigs cannot match.

Another criticism of the Vuse that was fairly common indicated that a lot of folks are adamant about not supporting big tobacco and they will not try it at all. While some users will trust the product more coming from a source with brand recognition, others are weary of a manufacturer that would gladly provide them with a product they know to be harmful.

If Not Vuse What’s the Best E-Cig?

Trusted e-cig brands like White Cloud, Mig Vapor, and Halo are in the e-cigarette business, not strictly the money business and it shows in the quality of their products. Conversely, Vuse appears to be an e-cig that is strictly in the business of making money from an industry that is helping smokers leave their products behind.

To contend for the best e-cig, there are certain entry-level parameters that have to be met. For example, a battery should give you at least 200 puffs, or around the equivalent of a pack of cigarettes. To explain, a battery should last at least that long as a sign that the brand has invested in up to date battery technology and quality materials. Additionally, it is a show of good faith that they actually want to see you quit smoking and switch to vaping.

Competition is in the Components

Not all lithium ion batteries are created equal. The quality of the lithium itself is crucial to the function of the battery. Cheap lithium does not lend itself to a smooth transfer of charged particles. As a result, the battery has an inconsistent life.

In addition, the internal microchip that regulates the battery is a central factor to extending battery life and creating consistent vapor. Cheap chips do not respond as naturally or accurately as the more advanced microchips utilized by reputable brands.

Shopping Cartridges

As mentioned, when it comes to the actual e-cig cartridge, or cartomizer, a quality product should give you somewhere in the range of 200 puffs. More than that, those puffs should be consistent in terms of flavor and vapor production from one puff to the next.

Imagine vaping on an e-cig. The first 5 puffs don’t do much of anything. The sixth puff actually gives you tons of vapor and overpowering flavor. The next is a satisfying puff with the just right amount of smoothness and taste. You struggle along, putting up with the inconsistency. Then, after about 50 puffs, the flavor starts to disappear altogether. If this sounds familiar, it’s likely you’ve been vaping cheap, generically made e-cig cartridges.

The performance of the cartridge is influenced by several factors. Firstly, the quality of the e-liquid used can often determine consistency. A well-blended, high quality e-juice makes all the difference in regularity of flavor and vapor production. Additionally, a range of nicotine strengths is also a major indication of a product that has put serious thought into the needs of consumers.

Turning Up the Heat on Coils

Next, the cartridge also contains the heating element that produces the vapor. The heating element, or atomizer, needs to be made of quality, conductive materials in order to produce consistently. A low quality, cheaply produced heating element will not conduct the heat nearly as well. As a result, this often leads to a staggering variation in performance from one puff to the next.

Basically, to be a contender for the best electronic cigarette according to Expert Vaping, a company has to address quality not simply on one level, but on every level. Fortunately, many of the top vape brands have done exactly that. The vaping experience that they provide is light years beyond the capabilities of the low quality brands that are out there including Vuse.

Moreover, E-cig technology is constantly evolving. The top brands are at the leading edge of vape innovations. The brands that have made the grade at Expert Vaping have all met our stringent standards and your standards should accept nothing less.

From all outward appearances, it certainly doesn’t sound like the Vuse is a contender for Best e-cigarette at this time. It may be better than some of the other cheap e-cigs available, but that has yet to be firmly established. If you look at the top-ten brands that we consider to be the best e-cig products out there, they have proven performance metrics that we make available to you in our thorough e-cigarette reviews. In all, you are much better off going with a proven performer.

To further enhance the case for why you should stick with a tested, trusted and satisfying vapor device, let’s look at the big picture of cost.

Is The Vuse Electronic Cigarette Cheaper?

The price tag leaves no doubt that the Vuse Electronic Cigarettes are cheap e-cigs. Cheap does not always mean bad, though cheap components do. However, many companies are able to offer much better quality at competitive prices. Regardless, you have to calculate the cost of refills in addition to the initial price of your chosen vapor device.

Remember, you have to buy cartridges and the expense of refills should be a sizable part of your calculation when you are looking for the best value ecig. Given the comparison of cost and efficiency of the cartomizers, even an affordable device can end up costing more in the long run. If you consider the cartridge performance of the Vuse as widely reported, a brand like Vapor 2 performs 300% better.

Vuse e cigarette comes with cartridge and charger

That is about a 300% better value as well because V2 cartridges sell for less than $3.00 each. If you buy in quantity, the prices fall to under $2.00 each. Better yet, the flavors are excellent and the vapor is satisfying and consistent. By all accounts the Vuse cannot hold a candle (or an e-cig) to Vapor 2.

The Vuse e-cigarette are sold online, but when you purchase them at a retail location there is no recourse for products that don’t live up to expectations from the physical place of purchase. When you choose any of the brands on our top-ten ecig list, you are buying products directly from the company. This means that you have access to customer support, in many cases 24 hours a day. While customer service may not be a top priority when shopping for vaping products, it quickly becomes an issue when you’re without a working product.


One thing to remember is that while e-cigarette starter kits allow consumers an opportunity to buy everything they need at once and save money while doing so, if you don’t see a kit that you like you can always buy and assemble the parts of your choice in components.

As an example, let’s look at a possible scenario. Let’s say that you just filled up, bought some cigarettes and noticed the Vuse electronic cigarette on the shelf of the gas station. You also noticed that the price was under twenty bucks and you have been wondering about giving e-cigs a serious chance to help kick your tobacco habit.

How to choose an e cigarette

The price of Vuse electronic cigarettes seems very low. You can get a Vuse e-cigarette kit kit for the same price as roughly two packs of cigarettes. Intrigued, you go home and surf the Internet with the intent of checking out Vuse e-cigs. You, being very fortunate, end up reading this very article!

After doing some research, you have serious concerns about the Vuse. Still, it is right there at the store you go to every day, a no hassle purchase at your local gas station and cheap too. You look up the prices of electronic cigarette starter kits from a few proven companies and see that the price is higher, in some cases a lot higher.

Halo Cigs

Let’s take a look at Halo Cigs. Halo makes excellent quality e-cigarettes. Halo also features USA made e-cig liquid that is perfectly blended with USP grade ingredients. The Halo Triton starter kit costs $40.00. The Triton kit is well worth it and you wouldn’t regret buying it but we understand that you may be reluctant. So you think to yourself, “Halo Cigs is probably better quality but I just want try vaping and get an idea what it’s all about, maybe I’ll upgrade later on if I like it. Meanwhile, I get to see what it is like for a lot less if I try Vuse”.

Here’s the thing. The vaping will not be the same. In fact, it probably won’t even be in the same ballpark. Halo Ecigs will provide a vaping experience that will really represent what vaping can be, namely an experience that satisfies to such an extent that it just might be a real alternative. You will also be able to choose from 5 colors, over 35 different flavors and 5 different nicotine levels so you can really customize your vaping to suit you.

Here’s what you do. Understand, an electronic cigarette is basically a battery. In most cases it is a rechargeable battery. The cartomizer is a one-piece cartridge containing the atomizer, which is the heating element, and the e-cig liquid. This cartridge screws onto the battery and then you puff on it like you would a regular cigarette. An e-cig tank is basically a cartomizer that you manually fill with the e-cig liquid of your choice. Honestly, it is really simple when you break it all down.

Halo triton vaping starter kit to quit smoking

Halo Triton Comparison

With that understanding, you can buy basic components. Keeping with Halo Cigs as our example, you can buy a Halo Triton battery for $13.99 or a variable voltage version for $22.oo. That is a powerful 1300 mAh battery, nothing the Vuse has to offer can compare.

Then, you can buy a mini wall charger for $4.99 and a Halo e-cig tank for $6.50. As mentioned, when it comes to choosing a flavor and nicotine level, you have a huge range of options. If you do the actual math Halo provides you with 175 different options for e-juice alone. Vuse doesn’t get anywhere near that. One bottle of Halo Premium E-Liquid, which is made in the USA with the best available ingredients, costs only $7.99 and each single bottle is the equivalent of 20 Vuse cartridges at roughly the same price.

In total you can buy all of this Halo gear for $33.50. To buy the equivalent in Vuse products you will spend well over $170.oo. Suddenly, the cost of a proven performer is incredibly more affordable and well within your grasp. Not to mention, customizable flavor and nicotine strength of your choice, not just what was on the shelf at the gas station.

If you really want to stick with a  cig-a-like model, the Halo G6 Starter Kit costs $35.00. The G6 also deserves a place on the ballot for the best e-cig. Our Halo G6 review explains everything in detail along with the video review where you can see for yourself. To buy the individual components of the G6 you will spend only $19.00 before vape juice.

The Importance Of E-Cig Liquid Options

As mentioned, if you choose an customizable ecig  you will also have a massive amount of flavor and nicotine options to pick from. Choosing a nicotine option is very important, especially for new users. Buying Vuse from your local store you will not be able to choose your nicotine level and your flavor options will be limited. Specifically, tobacco, menthol and a few fruit and spice flavors at a set nicotine level are all that Vuse has to offer.

One common theme that we hear from people that have switched to vaping is the fact that after a while, the taste of tobacco loses all luster. Once vapers enjoy the variety of other flavors, they rarely go back to the taste of tobacco and the mere thought of a cigarette becomes repulsive. More than half of people that switch to e-cigs prefer flavors completely unrelated to tobacco. There is a decent chance that at some point you will no longer want to be limited to tobacco and menthol flavors.

Get Your Supplies Faster

It may seem more convenient to simply buy e-cigs in the same manner that you buy cigarettes but the truth is that it is more convenient to have everything shipped to your mailbox. That said, Vuse has expanded it’s sales options to offer them online, shipped directly to your door. However, keep in mind that Halo along with the other reputable e-cig brands that we recommend, are fast shippers. If you order halo now it will probably be on your doorstep within a few days at the most. We can’t speak for Vuse, but reliable delivery of vaping supplies is necessary to your success making the switch.

The moral of the story is that you can do better than the Vuse. In fact, much better if you go with a top-notch e-cigarette brand. The initial investment may be a bit more, but the long-term costs will be much more affordable than low-function e-cig-a-likes like the Vuse.

There is no reason to feel compelled to try e-cigarettes based on what the big tobacco companies put in front of you at a convenience store. Shop, research and buy an electronic cigarette on YOUR terms, not Big Tobacco’s.

Don’t Make An Electronic Cigarette Purchase Based On A Product That Big Tobacco Puts On The Shelves Of Your Local Store. Buy The Best E-Cigarette For You On Your Own Terms

Buying a good brand that specializes in e-cigs is a better way to go. You get better quality, value and you deal directly with the company. Win – win- win.

To give you a couple of other potential options, let’s take a look at Green Smoke and White Cloud.

Mig Vapor

Mig Vapor is a perennial contender for best electronic cigarette. Take a moment to read our e-cigarette review and get all of the details. Expert Vaping measured the battery life and cartridge life over an extended period and the results were impressive.

Mig Vapor’s line of incredibly simple yet powerful starter vape mods are the ideal upgrade for beginners chasing the vapor dream. Our reigning favorites include the Bug Mini kit, the Morpheus Vape Mod Kit and the Neo Sub-Ohm Mod Kit. Each is equipped with built-in rechargeable high-drain batteries to keep you vaping for extended periods before needs a boost of power.

The Bug Mini Vape Mod kit is a compact sub ohm vape pen fitted with a replaceable 1100 mAh rechargeable battery. It’s top-filling 2 ml vape tank is the perfect size for mobile vaping, and comes with a magnetic, color-matched cap to protect the mouthpiece when the device is in a pocket or bag. A stainless steel 0.8 ohm kanthal coil delivers rich, delicious vapor with every puff of this little fireplug.

Green smoke starter kit for beginners

Both the Morpheus and Neo sub ohm kits are similarly priced, comparably functional and each comes standard with a matching sub-ohm tank. Each mod kit includes a 0.2 and 0.4-ohm coils that will satisfy vapers who favor big vapor or poignant flavor. Both mods are capable of generating up to 100 watts of active vaping power depending on the coil fixed to the tank.

To speak a little about the differences between these two mod kits, the Morpheus is fitted with a 3000 mAh internal, replaceable battery, while the Neo has a 4500 mAh replaceable unit. The Morpheus tank has a 3ml capacity which is a good size for on-the-go vaping. However, the Neo dwarfs that amount with a 4ml vape juice tank. Obviously, the Morpheus is a bit more compact with a streamlined tube design, while the Neo has the very classic box mod setup.

Brilliantly, Mig Vapor’s genius is in their ability to deliver a robust, satisfying vape experience from simple, easy-to-use ecigs and mods. While these units may appear complicated, they are no more complex than any other entry level device. To explain, the biggest difference is that their components and functions are modular.

Essentially, users get an advanced vapor output with beginner aptitude. This not only helps to acclimate them to the feeling and ritual of vapor but allows them to explore the possibilities of advanced function without being overwhelmed with confusing concepts.

Compared with the Vuse, there is an unbelievable potential for customization and performance. While they require a seemingly steep investment initially, in the long run they are an incredible value by comparison. Check out Mig Vapor’s product line and see what they have to offer yourself.

White Cloud Cigarettes

White Cloud Cigarettes is an American innovator that has to be included in any conversation about the best e-cigarette. Notably, White Cloud moved their entire cartridge production operation to the USA some years back. Voted as one of Tampa’s top employers, the company demonstrates that how the e-cig industry has helped toward making the USA a country that once again builds things.

White Cloud electronic cigarettes are simply fantastic. The battery life is second to none. White Cloud’s proprietary “Clear Draw” technology makes their cartridges about the smoothest that you will find. Drawing on a White Cloud e-cig is effortless. The cartridges are long-lasting and come in more than 20 different flavors with 6 different nicotine options.

Again, we have all of the specifics available for you in our White Cloud review and review videos. We recommend the Cirrus 3X Starter Kit which sells for $89.99. Once again for the purposes of of an e-cigarette comparison with Vuse, we will be looking at the Cirrus 2 Starter Kit.

The Cirrus 2 Starter Kit comes with 2 batteries, a USB charger, and a pack of 5 cartridges. The cost is $39.95. The equivalent in Vuse products would cost $32.00 to $36.00. Dollar wise these products are not too far apart but performance wise, that’s another story.

White cloud cirrus 2 e cigarette kit

White Cloud cartomizers last for 350 – 400 puffs. That is the same as almost 2 packs of cigarettes for each single cartridge. You can buy a 5 pack of cartridges for $15.95 each. That’s about $3.25 per cartridge which is an outstanding value. Visit White Cloud E-Cigarettes and check it out. Look at the starter kits and cartridge flavors.

Looking In the Rear Vuse

Ultimately, the choice is yours. You’ve got a lot of options. You don’t have to buy the e-cigs that Big Tobacco wants you to buy off of store shelves. Make a clear choice on your own terms.

The companies that we recommend are also consistent performers with flavors that are pleasing to your taste buds and satisfying vapor without being harsh or overwhelming. Our staff and readers also contribute e-cigarette reviews where you can get honest ratings based on input from people that have first hand experience with the brands in question.

The number one reason that you should stick to one of the reputable brands is that you want a smoking alternative that works. That’s why we are all in this. That’s why our e-cig reviews are so in-depth and so stringent. We cannot compromise our integrity and neither should you.

The problem with a brand like Vuse e-cigs is that an unsuspecting individual may try it and think that vaping is not for them. They may also be led to an unfortunate conclusion that vaping is really unsatisfying and does not work at all.

Vaping with the best e-cigarette that suits your specific needs makes a world of difference. It can be not only a game changer, but a life changer.

So, the jury is still out on the Vuse, but the grape vine is emphatically saying that you could make a much better choice. The ability to find a product you love and stick with it is yours, but we believe in the future of vaping.